Where does your real estate business come from? In this episode of Power Tools, we talk about know the answer to that questions, why it is pivotal to your success, and how to track your leads.
In this episode of Top 5, Wall Street Journal top 25 agent Anthony Marguleas joins me to share concrete ways to win more luxury business.
To start off this post, I have to put out a quick disclaimer. I no longer have any concept of time. It was a victim of COVID. The last six months have genuinely been like six years. So, when you see me reference a particular time period in this post, it could be ten days or four months. Who really knows at this point?
Somewhere towards the beginning of the pandemic, sick of everyone posting their medical opinions online, my wife had the brilliant idea to deactivate her Facebook account. She went on and on about her peace of mind as I ignored her ramblings to look at the same shit in my feed that I had already seen ten times that day. A month-ish or so later, I asked her to reactivate it because she needed it for work in our brokerage. Begrudgingly, she agreed but told me she wasn’t going to put it back on her phone. I ignored her ramblings to look at the same shit in my feed that I had already seen ten times that day.
Until I had just had enough.
Enough politics, enough medical opinions, enough of the nonsense scam posts, and certainly enough of the “news”. For that matter, frankly, enough of seeing the same shit in my feed that I had already seen ten times that day. Why the hell can’t we just see posts in the order they were posted by everyone? Anyway, I digress.
I followed suit. I will admit there was a touch of anxiety as I deleted those familiar icons from my phone. In full disclosure, I kept Instagram on my phone because you can’t post anything other than IGTV from the desktop interface. I wasn’t giving up on social media. It’s “essential” to my business, and, honestly, I like seeing what y’all are up to when you aren’t sharing your political opinions. Just cat memes and food, please.
So, how’s it gone so far, you ask? In a word, awesome.
To start, for probably about a week, I still picked up my phone a lot. There wasn’t anything to look at on the screen, but old habits die hard. Next up, screen time decreased, on average, by over 40%. Sure, I still have days with lots of screen time, but it isn’t on social media. I noticed my mental state was more optimistic. I felt more relaxed.
More importantly, I was more productive. I had more time to be productive. I used that time wisely. I genuinely feel that in the last 6 weeks, I accomplished more than in the three or four months prior. It was pretty great. So far, I have crossed a lot of stuff off of my to-do list, doubled my grad school load, and have some crazy cool stuff coming out for my agents soon.
I heard an analogy on TV recently about social media. They were talking about how, if you lived in a city 100 years ago, you might leave your home in the morning to go to work. On your walk to the office or job site, you might cross paths with and exchange pleasantries with a grocer or some other sort of vendor you knew. Fast forward to today and before you even get out of bed you have 1000 neighbors yelling their unwanted opinions at you. That’s what social media is. No wonder we have so much division in this country.
Now I am not saying that you should delete your social media. You do you. I’m just saying that you don’t need it as much as you probably think you do. Try deleting it for a week. Anytime you habitually pick up your phone to look, remind yourself why it isn’t there. Check in a couple of times a day and you’ll be fine. I think that by practicing this kind of social distancing, you’ll experience some real health.
In this episode of Power Tools, we take the negative connotation away from the word accountability and talk about how it is the number one game-changer for your business.
In this episode of Power Tools we get crazy with an old-school technique called Socratic Skill Building to help us work on our business, not in our business.
In this episode of Top 5, Verl Workman of Workman Success Systems shares his Top 5 Reasons to Hire a Real Estate Coach.
In this episode of Top 5, Liondesk founder and CEO, David Anderson, shares his top 5 tips for Realtors to leverage their database to grow their business.
Pre-Listing Packages are important, but in this episode of Power Tools, we talk about two big reasons why.
I’ve been on something of a documentary/video course/non-fiction kick lately. If you’ve read this blog long enough, you know that I love to read, but I like to have something on in the background when I am working at night. These are some of the titles, in no particular order, that have caught my attention recently. I hope that you enjoy them as much as I did.
1) The Crown
I’ll be the first to tell you that as a red-blooded, bacon-eating, gun-toting, Texan, I was surprised to like this series because let’s be honest, who needs a silly bunch of entitled, British figureheads? Not only is this series very well done from almost every perspective, but it also teaches a very valuable lesson about patience and endurance. While the rest of the world, at times, crumbled around her, Queen Elizabeth plays the long game better than most. Likewise, serious Realtors should be looking years into the future, not to next week’s closing or yesterday’s short appraisal.
2) Chef’s Table and Abstract
These are both outstanding series that highlight amazing artists. Chef’s Table follows a groundbreaking chef in each episode and tells their story. Abstract does similarly for artists, from illustrators to shoe designers. I am inspired by and love learning from creatives, specifically those whose lessons can translate to business. For agents, I love these to stimulate creativity and take your train of thought down an unconventional path. Think about the way these artists and chefs challenge traditional thinking.
3) Inside Bill’s Brain: Decoding Bill Gates
If nothing else, it’s cool as shit to see the daily routine of one of the world’s smartest and wealthiest men. What I liked about this limited series, though, was the controlled scheduling by which Bill Gates lives his life. I tend to get off-task very quickly. I try to make up for it by being very strict with my schedule, but nothing like Bill. I also am inspired by how much he reads and his drive to impact the world and leave it a better place.
4) Jiro Dreams of Sushi
Subtitle warning. You better be ready to read a movie. If you invest the time, however, you won’t be disappointed. Jiro Dreams of Sushi tells the tale of Jiro Ono, possibly the most renowned Sushi chef ever. This show is an ode to discipline, practice, and persistence. When Brokers and coaches tell agents that it’s the little things done repeatedly, every day, that build a successful business, they should just tell people to watch this documentary.
5) The Black Godfather
Never heard of Clarence Avant? You’re probably not alone. Uncensored, unabashed, and relentless, Clarence might be one of the most influential black men in America that nobody knows. Just watch the list of Hollywood stars, politicians, and musicians that agree to go on camera to celebrate the life Avant. There are a host of lessons here, but these are my favorites: always be yourself, know & demand your value, we are better together than apart, it’s not what you know, it’s who you know, and each one, teach one.
6) Brene Brown: The Call to Courage
Ok, I admit it. I was late to the Brene Brown party. Just watch this. It’s all about being vulnerable and how that creates strength in a person. In real estate, there is something of a funny dichotomy. If you’re male, you are supposed to conform to traditional norms. If you’re female, you are expected to put on a mask and hide any vulnerability. Nonsense, says Brene Brown. Go watch this and think about how you can use this to help grow your business.
7) Self Made: Inpired by the Life of Madam CJ Walker
I wrote about this story on Facebook from a web video I saw a couple of years ago. It’s the story of America’s first, self-made female millionaire. Born a slave, Madam CJ Walker eventually lived next door to the Rockefellers after building a hair care empire. Wonderfully acted by Octavia Spencer, this series won’t disappoint. It’s an inspiring story of overcoming incredible obstacles, never taking no for an answer, focusing on quality, and caring about people being their best selves.
8) The Battered Bastards of Baseball
Heartwarming, hilarious, and heartbreaking at the same time, this tale of the Portland Mavericks is a seriously fun watch. Established by Kurt Russel’s father, Bing, the ragtag team of independent players challenged the establishment, broke all of the rules, and had a hell of a good time doing it. In the meantime, they laid the foundation, at a time when there were none, for future independent baseball teams. Agents should watch with an eye towards breaking tradition and challenging the status quo.
9) Minimalism: A Documentary About the Important Things
Last summer, I made two tragic mistakes. The first was spending a weekend in a tiny house with my family. The second was taking an RV trip with the aforementioned family. Never again. I need more space. That said, this is a story about getting rid of the unnecessary and focusing on the important. I know A LOT of Realtors who could benefit from that advice. If you like this show, give Essentialism a read. You won’t be disappointed.
10) Hip-Hop Evolution
If you grew up in the last 30 years or just like hip hop, watch it. I don’t know how many business lessons can be drawn from it, but all work and no play make Chance a dull boy. This is pure awesomeness.
What are you watching?
In the first of episode of Power Tools, we talk about leveraging the power of video to grow your business. Look for new videos every Monday morning!