This month’s Book Club selection was Start With Why by Simon Sinek.  We chose this book for October’s group because of the TED Talk.  If you haven’t seen it, Sinek’s TED Talk is one of the most-watched ever and is genuinely great.  Here it is:

Pretty good stuff, huh?  So, we thought the book would be just as good.  I hate to say that we were wrong.

It’s not that the book is bad, because it isn’t.  There is valuable information in there.  The problem is in the delivery.  The book is at least twice as long as it needs to be.  It also jumps around a bit.  In fact, I had such a hard time reading it that I bought it on audio and still had trouble because things I was hearing at that time were things I had heard several chapters before, almost verbatim.  I seriously, a couple of times, thought the audio was jumping around.

All that being said, there are some treasures in there.  I think, if nothing else, if this book is able to get people thinking about their why and starting to really pinpoint the cause of what they do, it could help make significant progress in creating happiness for more people.  I’m a huge believer in allowing your why to drive you and this book is a valuable asset in getting you to think about your why, even if it is really tough to get through.

Next month’s book is Contagious: Why Things Catch On by Jonah Berger.  You can find it on the reading list by clicking here.

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